Email syntax removal is a process that usually comes with most email validation software companies; this comes first in the 3-part process of email validation service that is available. Every email marketer has the ultimate goal to make sure that the email campaign is successful. For example:
- low or zero bounce rate
- good reputation of the outgoing mail server
- keeping off blacklists
In the world of syntax errors, programmers, developers, and IT professionals, are all well adverse in the above. It is when you can see a dialog box for erroneous code, though becomes a little confusing. When these typographical errors are not removed or corrected and were fed into your CRM, this can upset your analytics.
And unfortunately, it’s not always easy to spot mistakes with the naked eye. This is why syntax removal is essential—to correct these errors and clean up your marketing lists.
But how exactly does this process work? Well, in the removal of syntax errors, the email verification software first checks your mailing list and subject it to the standard email formatting requirements. Syntax removal identifies faulty email addresses and holds them back for additional scrutiny while clean addresses get a pass through.
Our API, for an example, catches errors in domain-specific syntax rules, i.e., Gmail email address can’t start with a number. With this, our software intelligently prevents you from losing authentic contacts over a simple typo.
The software also needs to know how to repair broken contacts to recover lost leads and maximize your subscriber list. Email correction usually goes hand in hand with the syntax removal on the first step of email validation (before and after the @ sign).
You must understand that this first step on email validation, syntax removal and correction, can ultimately help you boost conversions with your email marketing campaigns, and save you time and money in the long run.